What is Expressen newspaper?

Expressen is a daily newspaper in Sweden that covers national and international news, as well as sports, entertainment, business, and other topics. It is one of the largest newspapers in Sweden, with a daily circulation of over 200,000 copies.

Expressen was first published in 1944 and has since become a leading source of news and information for the Swedish public. The newspaper is known for its comprehensive coverage of politics, crime, and social issues, as well as its opinion pages, which feature a wide range of voices and perspectives. Expressen is available in both print and digital formats, making it accessible to readers across the country and around the world.

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Why advertise in Expressen newspaper?

There are several reasons why a company may choose to advertise in Expressen newspaper. Some of the key reasons include:

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• Large and Diverse Readership: Expressen has a large and diverse readership, with a daily circulation of over 100,000 copies. This means that a company that advertises in the newspaper has the potential to reach a large and diverse audience, including people from different regions, age groups, and socioeconomic backgrounds. This can be particularly advantageous for companies that offer products or services that appeal to a broad range of consumers.

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• High Readership Engagement: Expressen is known for its high readership engagement, with readers who are highly engaged with the news and information presented in the newspaper. This means that a company that advertises in Expressen has the potential to reach a highly engaged and receptive audience, which can increase the likelihood of the advertisement being noticed and acted upon.

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• Targeted Advertising: Expressen offers a range of advertising options, including targeted advertising, which can help companies reach specific demographics or geographic regions. For example, a company that wants to reach a specific age group or geographic region can advertise in a specific section of the newspaper, such as the lifestyle section (Allt Om Resor magazine) or the local news section. This can help companies maximize the effectiveness of their advertising by reaching the right audience with the right message.

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• Credible and Trustworthy: Expressen is a well-respected and established newspaper in Sweden, with a reputation for providing high-quality news and information. This means that a company that advertises in the newspaper can benefit from the credibility and trust associated with the brand. This can help increase the perceived value of the company's products or services, and make consumers more likely to take action based on the advertisement.

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• Cross-Channel Advertising: In addition to its print edition, Expressen also offers a range of digital channels, including its website (Expressen.se) and social media platforms. This means that a company that advertises in the newspaper can also benefit from cross-channel advertising, by reaching readers who access the news and information through digital channels as well. This can help companies maximize the reach and impact of their advertising, by reaching consumers across multiple channels and platforms.

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Overall, there are several compelling reasons why a company may choose to advertise in Expressen newspaper, including its large and diverse readership, high readership engagement, targeted advertising options, credibility and trustworthiness, and cross-channel advertising opportunities.

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Learn how you can reach new customers in Sweden!

To know more, please contact us for a full media kit and advertising opportunities. We will help you create a custom media planning campaign tailored to your specific media and advertising needs, budget, and target audience!

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