Print Media / Magazines / Sweden
DI WEEKEND - ABOUT LIFESTYLE OUTSIDE WORK.
Di Weekend is a magazine published every Friday together with Dagens Industri. The newspaper has a mix of interviews with up-to-date business and social bigwigs, broad reporting and a variety of regular sections, such as automotive, wine, new gadgets and restaurant and hotel tests.
Di Weekend also features trend articles, interviews and reporting on music, film, theater, literature, design, fashion, architecture and interior design.
Di Weekend takes over where Di leaves off, constantly improving their reach among readers with purchasing power.
GENDER: men 57 % / female 43 %
READERS PROFILE AGE:
16-24: 4 %
25-34: 11 %
35-44: 21 %
45-54: 28 %
55-64: 19 %
65-80: 17 %
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